{"id":10934,"date":"2012-02-27T03:49:08","date_gmt":"2012-02-27T03:49:08","guid":{"rendered":"https:\/\/bioma.redlac.org\/?p=10934"},"modified":"2026-02-27T03:57:39","modified_gmt":"2026-02-27T03:57:39","slug":"communication-and-marketing-for-environmental-funds","status":"publish","type":"post","link":"https:\/\/bioma.redlac.org\/?p=10934","title":{"rendered":"Communication and Marketing for Environmental Funds"},"content":{"rendered":"\t\t
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Communication is a powerful tool for any organization, including those involved in conservation finance.<\/strong><\/p>

Effective communication program can contribute to EF\u2019s strategic objectives, improve institutional relationship with stakeholders, and help raise the profile of conservation finance issues ultimately supporting the EFs mission. Using communication in a more strategic way will help EFs to develop trust with their stakeholders, harness commitment from partners, and ultimately contribute towards the long-term success of the organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n \n \n \n <\/svg>\n <\/div>\n\n Whatever the organization\u2019s problem is - credibility, transparency, money, support, etc. \u2013 there is a way that communication can help. That is why effective communication requires understanding of the motivation behind the information that is being communicated. Your communications activity is not an end in itself but should serve as a means to deliver on your organizational objectives. Clearly any communication strategy should be built to reach your organizational goal. <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Communication is particularly important when it comes to securing new funding. As fundraising becomes increasingly challenging due to the global economic crisis, EFs must learn to innovate in the way that they communicate with different donor audiences. \nDeveloping communication as a core area of work within an EF is all about building institutional value. An effective communication strategy should demonstrate the unique selling proposition of the organization setting it apart from others working on similar issues. Communication adds intangible value to a fund improving its overall success, enhancing credibility and\ntransparency - values that should be associated with any EF wishing to position itself as the best option for receiving\ndonor resources. <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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