{"id":10673,"date":"2018-02-26T03:38:36","date_gmt":"2018-02-26T03:38:36","guid":{"rendered":"https:\/\/bioma.redlac.org\/?p=10673"},"modified":"2026-02-27T15:43:00","modified_gmt":"2026-02-27T15:43:00","slug":"ef-to-ef-mentorship-program-between-fundacion-natura-panama-and-fondo-de-las-americas-del-peru-fondam","status":"publish","type":"post","link":"https:\/\/bioma.redlac.org\/?p=10673","title":{"rendered":"EF-to-EF Mentorship program between Fundacion Natura Panama and Fondo de las Americas del Peru (FONDAM)"},"content":{"rendered":"\t\t
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Through this mentorship, FONDAM aims to develop a short \u2013 term strategy to publicize its services and experiences through social media (Facebook and LinkedIN) and its website. In the long-term, this strategy will promote fundraising from the private sector in order to implement climate change adaptation projects through a financial mechanism.<\/strong><\/p>

When FONDAM applied for the funding (Proyecto K \u2013 Mentorship) we expected to develop the financial mechanism with a peruvian bank; that means that we have expected to develop the financial mechanism itself is now a long-term strategy. In this context FONDAM looked forward to develop this mechanism profiting from the experience and lessons learned of another Latin American Environmental Fund, Fundaci\u00f3n Natura of Panama (NATURA). This fund its partner, BANISTMO BANK, launched in march 2015 a visa credit card by which over 6,000 clients the bank made voluntarily donations for NATURA\u2019s reforestation programs in the Panama Channel Watershed. The contributions consist of an annual donation of US$ 55, recurring donations of US$ 1, US$3 and US$5, and even \u201cgotitas\u201d. The Clients who have the NATURA BANISTMO card, not only contribute to the conservation of their environment, but also receive discounts to buy ecological products.<\/p>

However, during the implementation of the Mentorship Experience, we have faced constraints because of the instability of the Peruvian government and, as consequence, the decline of investments in new and innovative endeavours. After several meetings with different Banks working in Peru (BANCOLOMBIA, Scotiabank, BBVA Banco Continental Per\u00fa and Banco de Cr\u00e9dito del Per\u00fa – BCP) and relevant organizations (National Association of Peruvian Banks – ASBANC and the enterprises\u2019 platform \u201cL\u00edderes +1\u201d), plus the results of the market research, we concluded that the original goal of the mentorship could not be achieved in the provided timeframe. Despite this fact, we have identified a viable objective, which is the setting of the foundations for the establishment of \u201cGreen Debit and Credit Cards\u201d in Peru with social media management (Facebook and LinkedIn) and website. This was the goal of the new planned discussed and approved by NATURA and FUNBIO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n \n \n \n <\/svg>\n <\/div>\n\n It must be highlighted that the potential to achieve the initial goal to develop a financial mechanism is now a long term objective. FONDAM team will continue working in that direction when the political turmoil diminishes and will make alliances with environmentally responsible enterprises. As an additional step in that direction, FONDAM has achieved a strategic cooperation alliance with the ANIA NGO to jointly promote the financing mechanism \u201cBono for environmental services in value and education\u201d (Bono Save) and the carbon footprint compensation mechanism \u201cCarbon for Education\u201d. In both cases, FONDAM and ANIA will present these proposals to private enterprises to fundraise in order to improve green or natural areas, where children and youths can play, learn and take action. <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n The main lesson learned is that this will be achieved in a long \u2013term process, that demands short-term and middle- term strategies. At the short \u2013 term, it is important to have an efficient management of social networks and public image, in order to have solid pillars. In the meantime, it is important not only focusing on targeting banks but also all environmentally responsible private enterprises and NGOs to make strategic cooperation alliances. In our case, as a medium term strategy two employees at FONDAM will receive capacity building in order to warranty sustainability of this proposal. <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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