{"id":11262,"date":"2012-01-01T00:00:00","date_gmt":"2012-01-01T06:00:00","guid":{"rendered":"https:\/\/bioma.redlac.org\/?p=11262"},"modified":"2026-07-22T18:03:06","modified_gmt":"2026-07-23T00:03:06","slug":"communication-strategies-as-a-central-process-to-enable-participative-management-of-the-natural-protected-areas-of-peru","status":"publish","type":"post","link":"https:\/\/bioma.redlac.org\/fr\/communication-strategies-as-a-central-process-to-enable-participative-management-of-the-natural-protected-areas-of-peru\/","title":{"rendered":"Les strat\u00e9gies de communication comme processus central pour permettre une gestion participative des Aires Naturelles Prot\u00e9g\u00e9es du P\u00e9rou"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11262\" class=\"elementor elementor-11262\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71c88e78 elementor-section-boxed elementor-section-height-default elementor-section-height-default philantrop_parallax_no\" data-id=\"71c88e78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16eccf3f\" data-id=\"16eccf3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37e7bb8 elementor-widget elementor-widget-image\" data-id=\"37e7bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"490\" height=\"699\" src=\"https:\/\/bioma.redlac.org\/wp-content\/uploads\/2012\/04\/Captura-de-pantalla-2026-04-27-200200.png\" class=\"attachment-large size-large wp-image-11265\" alt=\"\" srcset=\"https:\/\/bioma.redlac.org\/wp-content\/uploads\/2012\/04\/Captura-de-pantalla-2026-04-27-200200.png 490w, https:\/\/bioma.redlac.org\/wp-content\/uploads\/2012\/04\/Captura-de-pantalla-2026-04-27-200200-210x300.png 210w, https:\/\/bioma.redlac.org\/wp-content\/uploads\/2012\/04\/Captura-de-pantalla-2026-04-27-200200-8x12.png 8w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5506b1cc elementor-widget elementor-widget-text-editor\" data-id=\"5506b1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>La mise en \u0153uvre de strat\u00e9gies de communication a \u00e9t\u00e9 un processus central pour permettre la gestion participative des AP, en particulier dans la R\u00e9serve Nationale de Salinas y Aguada Blanca (RNSAB) \u00e0 Arequipa, P\u00e9rou.<\/strong><\/p>\n<p>Avec cette strat\u00e9gie de communication, les PA entendaient relever ces d\u00e9fis :<\/p>\n<ul>\n<li>Contribuer au positionnement du PA, de son Manager, du Comit\u00e9 de Direction et du Plan d'Action au niveau infranational<\/li>\n<li>R\u00e9duire la perception erron\u00e9e de l'autorit\u00e9 des aires prot\u00e9g\u00e9es comme un exproprieur de terres et les Contrats de gestion 4 comme une privatisation des AP.<\/li>\n<li>Engager de nouveaux acteurs sociaux dans les activit\u00e9s de conservation du PA.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f16f94 elementor-widget elementor-widget-philantrop_blockquote\" data-id=\"63f16f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"philantrop_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"philantrop_blockquote_widget\">\n            <div class=\"philantrop_blockquote philantrop_view_type_1\">\n                                    <div class=\"philantrop_blockquote_marker\">\n                        <svg width=\"80\" height=\"51\" viewbox=\"0 0 80 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M1.59926 15.1672C-0.707019 23.9092 3.83703 32.8938 11.9169 36.2105L11.0299 45.9089L10.8037 48.3816L12.6805 46.7558L24.6604 36.3779C29.7597 34.4259 33.8859 30.092 35.4007 24.3501C37.8956 14.8932 32.3741 5.15258 23.0321 2.61015C13.6839 0.0660458 4.09558 5.70473 1.59926 15.1672Z\" stroke-width=\"2\"\/>\n                            <path d=\"M43.6183 14.16C41.2344 22.9307 45.9405 31.9114 54.2469 35.2175L53.3339 44.9062L53.1049 47.3361L54.9731 45.7654L67.3216 35.3827C72.5659 33.4371 76.8178 29.1109 78.3817 23.3573C80.9597 13.8723 75.2461 4.14186 65.6542 1.60821C56.0675 -0.924073 46.1949 4.68065 43.6183 14.16Z\" stroke-width=\"2\"\/>\n                        <\/svg>\n                    <\/div>\n\n                    La mise en \u0153uvre des strat\u00e9gies de communication a \u00e9t\u00e9 un processus central pour permettre la gestion participative des AP            <\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147f2b32 elementor-widget elementor-widget-philantrop_blockquote\" data-id=\"147f2b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"philantrop_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"philantrop_blockquote_widget\">\n            <div class=\"philantrop_blockquote philantrop_view_type_3\">\n                                        <div class=\"philantrop_blockquote_cont\">\n                            Profonanpe, le Fonds P\u00e9ruvien pour les Parcs Nationaux et les Aires Prot\u00e9g\u00e9es, est une organisation priv\u00e9e \u00e0 but non lucratif cr\u00e9\u00e9e en d\u00e9cembre 1992 afin d'assurer un financement stable et la conservation, la protection et la gestion \u00e0 long terme des aires prot\u00e9g\u00e9es et de leurs zones tampons. Sa mission est de mobiliser, g\u00e9rer et diriger des ressources financi\u00e8res pour la conservation de la diversit\u00e9 biologique des aires prot\u00e9g\u00e9es au P\u00e9rou. Profonanpe est le premier fonds environnemental priv\u00e9 cr\u00e9\u00e9 au P\u00e9rou, une institution catalyseur de changement par des interventions ax\u00e9es sur l'innovation dans les AP du P\u00e9rou et leurs zones tampons. Le d\u00e9veloppement de la communication comme domaine de travail essentiel au sein d'un FE consiste \u00e0 cr\u00e9er de la valeur institutionnelle. Une strat\u00e9gie de communication efficace doit d\u00e9montrer la proposition de valeur unique de l'organisation, la distinguant des autres acteurs travaillant sur des probl\u00e9matiques similaires. La communication ajoute une valeur intangible \u00e0 un fonds, am\u00e9liorant son succ\u00e8s global, renfor\u00e7ant sa cr\u00e9dibilit\u00e9 et sa transparence - des valeurs qui devraient \u00eatre associ\u00e9es \u00e0 tout FE souhaitant se positionner comme la meilleure option pour recevoir des ressources des donateurs.                        <\/div>\n                                    <\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e096090 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"e096090\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bioma.redlac.org\/wp-content\/uploads\/2026\/04\/Communication-Strategies-as-a-central-process-to-enable-participative-management-of-the-Natural-Protected-Areas-of-Peru.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Saumon rose saumon cerise combattant grami maquereau fr\u00e9gate maquereau serpent \u00e0 l'envers Saumon rose saumon cerise combattant grami maquereau fr\u00e9gate maquereau serpent \u00e0 l'envers Maecenas nec tortor semper, euismod tortor sed, congue libero. Curabitur aliquam consequat tortor, ut rutrum enim dictum a. Nam ut euismod lectus. Duis eu magna quis nisl aliquam molestie. Nullam vel risus consectetur nisi vehicula pulvinar. Pellentesque sed nisl at sem ullamcorper dictum et vel mauris. Nunc imperdiet, augue sit amet congue feugiat, enim diam ultricies turpis, maximus dictum lectus augue ut libero. Duis rhoncus felis eleifend congue semper. Sed mollis tellus erat, lobortis tristique metus egestas ac. Vestibulum eget risus nec est sagittis dapibus. Nulla facilisi. Ut at ligula ut felis molestie dignissim sed vitae quam. Aliquam imperdiet justo dapibus eleifend bibendum.<\/p>","protected":false},"author":1,"featured_media":11265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,162,191,137,165],"tags":[233,100,97,86,146,132],"talla-prueba":[],"resource-type":[249],"source":[243],"country":[277],"ctf":[311],"network":[237],"class_list":["post-11262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-community-participation","category-compensation-schemes","category-monitoring-evaluation","category-protected-areas","tag-lang-en","tag-peru","tag-profonanpe","tag-redlac","tag-redlac-secretariat","tag-specific-projects-initatives","resource-type-specific-projects-initatives","source-redlac-secretariat","country-peru","ctf-profonanpe","network-redlac"],"_links":{"self":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts\/11262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/comments?post=11262"}],"version-history":[{"count":7,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts\/11262\/revisions"}],"predecessor-version":[{"id":11273,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts\/11262\/revisions\/11273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/media\/11265"}],"wp:attachment":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/media?parent=11262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/categories?post=11262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/tags?post=11262"},{"taxonomy":"talla-prueba","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/talla-prueba?post=11262"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/resource-type?post=11262"},{"taxonomy":"source","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/source?post=11262"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/country?post=11262"},{"taxonomy":"ctf","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/ctf?post=11262"},{"taxonomy":"network","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/network?post=11262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}