{"id":10934,"date":"2012-01-01T00:00:00","date_gmt":"2012-01-01T06:00:00","guid":{"rendered":"https:\/\/bioma.redlac.org\/?p=10934"},"modified":"2026-07-22T18:00:27","modified_gmt":"2026-07-23T00:00:27","slug":"communication-and-marketing-for-environmental-funds","status":"publish","type":"post","link":"https:\/\/bioma.redlac.org\/fr\/communication-and-marketing-for-environmental-funds\/","title":{"rendered":"Communication et Marketing pour les Fonds Environnementaux"},"content":{"rendered":"
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La communication est un outil puissant pour toute organisation, y compris celles qui sont impliqu\u00e9es dans la finance de conservation.<\/strong><\/p>

Un programme de communication efficace peut contribuer aux objectifs strat\u00e9giques d'EF, am\u00e9liorer les relations institutionnelles avec les parties prenantes et contribuer \u00e0 accro\u00eetre la visibilit\u00e9 des questions de financement de la conservation, soutenant ainsi la mission d'EF. Une utilisation plus strat\u00e9gique de la communication aidera EF \u00e0 \u00e9tablir la confiance avec ses parties prenantes, \u00e0 susciter l'engagement des partenaires et, en fin de compte, \u00e0 contribuer au succ\u00e8s \u00e0 long terme de l'organisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n \n \n \n <\/svg>\n <\/div>\n\n Quel que soit le probl\u00e8me de l'organisation \u2013 cr\u00e9dibilit\u00e9, transparence, argent, soutien, etc. \u2013 la communication peut apporter une solution. C'est pourquoi une communication efficace n\u00e9cessite une compr\u00e9hension de la motivation derri\u00e8re les informations communiqu\u00e9es. Votre activit\u00e9 de communication n'est pas une fin en soi, mais doit servir de moyen pour atteindre vos objectifs organisationnels. Clairement, toute strat\u00e9gie de communication doit \u00eatre con\u00e7ue pour atteindre votre objectif organisationnel. <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n La communication est particuli\u00e8rement importante pour obtenir de nouveaux financements. Alors que la collecte de fonds devient de plus en plus difficile en raison de la crise \u00e9conomique mondiale, les FE doivent apprendre \u00e0 innover dans leur mani\u00e8re de communiquer avec les diff\u00e9rents publics donateurs.\n\nD\u00e9velopper la communication comme un domaine de travail essentiel au sein d'une FE, c'est avant tout construire de la valeur institutionnelle. Une strat\u00e9gie de communication efficace doit d\u00e9montrer la proposition de vente unique de l'organisation, la distinguant des autres qui travaillent sur des probl\u00e9matiques similaires. La communication apporte une valeur intangible au fonds, am\u00e9liorant son succ\u00e8s global, renfor\u00e7ant sa cr\u00e9dibilit\u00e9 et sa transparence \u2013 des valeurs qui devraient \u00eatre associ\u00e9es \u00e0 toute FE souhaitant se positionner comme la meilleure option pour recevoir les ressources des donateurs. <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tT\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Saumon rose saumon cerise combattant grami maquereau fr\u00e9gate maquereau serpent \u00e0 l'envers Saumon rose saumon cerise combattant grami maquereau fr\u00e9gate maquereau serpent \u00e0 l'envers Maecenas nec tortor semper, euismod tortor sed, congue libero. Curabitur aliquam consequat tortor, ut rutrum enim dictum a. Nam ut euismod lectus. Duis eu magna quis nisl aliquam molestie. Nullam vel risus consectetur nisi vehicula pulvinar. Pellentesque sed nisl at sem ullamcorper dictum et vel mauris. Nunc imperdiet, augue sit amet congue feugiat, enim diam ultricies turpis, maximus dictum lectus augue ut libero. Duis rhoncus felis eleifend congue semper. Sed mollis tellus erat, lobortis tristique metus egestas ac. Vestibulum eget risus nec est sagittis dapibus. Nulla facilisi. Ut at ligula ut felis molestie dignissim sed vitae quam. Aliquam imperdiet justo dapibus eleifend bibendum.<\/p>","protected":false},"author":1,"featured_media":10938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,171,197,198],"tags":[186,99,194,185,96,196,233,128,195,100,97,86,147,103],"talla-prueba":[],"resource-type":[251],"source":[242],"country":[254,255,266,270,277],"ctf":[286,300,302,307,311],"network":[237],"class_list":["post-10934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-communications","category-marketing","category-media-relations","tag-bolivia","tag-brazil","tag-environmental-foundation-of-jamaica-efj","tag-fundacion-para-el-desarrollo-del-sistema-nacional-de-areas-protegidas-fundesnap","tag-fundo-brasileiro-para-a-biodiversidade-funbio","tag-jamaica","tag-lang-en","tag-malawi","tag-mount-mulanje-conservation-trust-mmct","tag-peru","tag-profonanpe","tag-redlac","tag-redlac-capacity-building","tag-workshops","resource-type-workshops","source-redlac-capacity-building","country-bolivia","country-brazil","country-jamaica","country-malawi","country-peru","ctf-environmental-foundation-of-jamaica-efj","ctf-fundacion-para-el-desarrollo-del-sistema-nacional-de-areas-protegidas-fundesnap","ctf-fundo-brasileiro-para-a-biodiversidade-funbio","ctf-mount-mulanje-conservation-trust-mmct","ctf-profonanpe","network-redlac"],"_links":{"self":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts\/10934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/comments?post=10934"}],"version-history":[{"count":7,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts\/10934\/revisions"}],"predecessor-version":[{"id":10944,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts\/10934\/revisions\/10944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/media\/10938"}],"wp:attachment":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/media?parent=10934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/categories?post=10934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/tags?post=10934"},{"taxonomy":"talla-prueba","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/talla-prueba?post=10934"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/resource-type?post=10934"},{"taxonomy":"source","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/source?post=10934"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/country?post=10934"},{"taxonomy":"ctf","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/ctf?post=10934"},{"taxonomy":"network","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/network?post=10934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}