{"id":10926,"date":"2012-01-01T00:00:00","date_gmt":"2012-01-01T06:00:00","guid":{"rendered":"https:\/\/bioma.redlac.org\/?p=10926"},"modified":"2026-07-22T18:00:22","modified_gmt":"2026-07-23T00:00:22","slug":"comunicacion-y-marketing-para-fondos-ambientales","status":"publish","type":"post","link":"https:\/\/bioma.redlac.org\/fr\/comunicacion-y-marketing-para-fondos-ambientales\/","title":{"rendered":"Communication et Marketing pour les Fonds Environnementaux"},"content":{"rendered":"
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La communication est un outil puissant pour toute organisation, y compris celles qui participent au financement de la conservation. <\/strong><\/p>

Un programme de communication efficace peut contribuer aux objectifs strat\u00e9giques des FA, am\u00e9liorer la relation institutionnelle avec les parties prenantes et aider \u00e0 rehausser le profil des sujets de financement de la conservation qui, \u00e0 terme, soutiendront la mission des FA. L'utilisation de la communication d'une mani\u00e8re plus strat\u00e9gique aidera les FA \u00e0 d\u00e9velopper la confiance des parties prenantes, \u00e0 tirer parti de l'engagement des partenaires et, en fin de compte, \u00e0 contribuer au succ\u00e8s \u00e0 long terme de l'organisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n \n \n \n <\/svg>\n <\/div>\n\n La communication est un processus bidirectionnel. Et le processus est un ensemble d'exp\u00e9riences en \u00e9volution et en mouvement constant qui influence nos interactions pr\u00e9sentes et futures. <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n La communication est particuli\u00e8rement importante lorsqu'il s'agit d'obtenir de nouveaux financements. \u00c0 mesure que la collecte de fonds devient de plus en plus compliqu\u00e9e en raison de la crise \u00e9conomique mondiale, les FA doivent apprendre \u00e0 innover dans leur mani\u00e8re de communiquer avec diff\u00e9rents publics de donateurs. La communication peut \u00e9galement aider \u00e0 concevoir des campagnes de collecte de fonds attrayantes ciblant les donateurs individuels et autres donateurs importants, ainsi que dans la mise en \u0153uvre du projet, la participation de la communaut\u00e9 locale et des parties prenantes en g\u00e9n\u00e9ral, et la reddition de comptes et le reporting. La communication ajoute une valeur intangible au fonds pour am\u00e9liorer son succ\u00e8s global, renforcer la cr\u00e9dibilit\u00e9 et la transparence, des valeurs qui devraient \u00eatre associ\u00e9es \u00e0 toute FA souhaitant se positionner comme le meilleur choix pour recevoir des ressources des donateurs. <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Saumon rose saumon cerise combattant grami maquereau fr\u00e9gate maquereau serpent \u00e0 l'envers Saumon rose saumon cerise combattant grami maquereau fr\u00e9gate maquereau serpent \u00e0 l'envers Maecenas nec tortor semper, euismod tortor sed, congue libero. Curabitur aliquam consequat tortor, ut rutrum enim dictum a. Nam ut euismod lectus. Duis eu magna quis nisl aliquam molestie. Nullam vel risus consectetur nisi vehicula pulvinar. Pellentesque sed nisl at sem ullamcorper dictum et vel mauris. Nunc imperdiet, augue sit amet congue feugiat, enim diam ultricies turpis, maximus dictum lectus augue ut libero. Duis rhoncus felis eleifend congue semper. Sed mollis tellus erat, lobortis tristique metus egestas ac. Vestibulum eget risus nec est sagittis dapibus. Nulla facilisi. Ut at ligula ut felis molestie dignissim sed vitae quam. Aliquam imperdiet justo dapibus eleifend bibendum.<\/p>","protected":false},"author":1,"featured_media":10929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,171,197,198],"tags":[186,99,194,185,96,196,233,128,195,100,97,86,147,103],"talla-prueba":[],"resource-type":[251],"source":[242],"country":[254,255,266,270,277],"ctf":[286,300,302,307,311],"network":[237],"class_list":["post-10926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-communications","category-marketing","category-media-relations","tag-bolivia","tag-brazil","tag-environmental-foundation-of-jamaica-efj","tag-fundacion-para-el-desarrollo-del-sistema-nacional-de-areas-protegidas-fundesnap","tag-fundo-brasileiro-para-a-biodiversidade-funbio","tag-jamaica","tag-lang-en","tag-malawi","tag-mount-mulanje-conservation-trust-mmct","tag-peru","tag-profonanpe","tag-redlac","tag-redlac-capacity-building","tag-workshops","resource-type-workshops","source-redlac-capacity-building","country-bolivia","country-brazil","country-jamaica","country-malawi","country-peru","ctf-environmental-foundation-of-jamaica-efj","ctf-fundacion-para-el-desarrollo-del-sistema-nacional-de-areas-protegidas-fundesnap","ctf-fundo-brasileiro-para-a-biodiversidade-funbio","ctf-mount-mulanje-conservation-trust-mmct","ctf-profonanpe","network-redlac"],"_links":{"self":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts\/10926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/comments?post=10926"}],"version-history":[{"count":4,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts\/10926\/revisions"}],"predecessor-version":[{"id":10933,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/posts\/10926\/revisions\/10933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/media\/10929"}],"wp:attachment":[{"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/media?parent=10926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/categories?post=10926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/tags?post=10926"},{"taxonomy":"talla-prueba","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/talla-prueba?post=10926"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/resource-type?post=10926"},{"taxonomy":"source","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/source?post=10926"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/country?post=10926"},{"taxonomy":"ctf","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/ctf?post=10926"},{"taxonomy":"network","embeddable":true,"href":"https:\/\/bioma.redlac.org\/fr\/wp-json\/wp\/v2\/network?post=10926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}